ARE YOU WILLING TO WAIT FOR A BETTER PRODUCT?

 

  

With our on-demand model, we hold off on production until you have told us what you really want. This way, we minimize overproduction in fashion together. This is how it works: 

 

1 ·

We launch our upcoming designs, available for pre-order at a 30% discount rate.
 
 

2 ·

You have three weeks to place your pre-orders, after which the discount drops to 15%.
 
 

3 ·

We calculate exactly how many units of each new style should be produced and begin manufacturing.
   

 
 

The result: we produce more of what you like and less of what you don’t. No extra production involved, just the adequate level to fit demand.

 

The price: no traditional sales calendar involved. Instead, the cycle is reverted and the earlier you buy, the higher the discount.

 

  
 
 
   
Want to learn the story behind our on-demand model?

Read about our February resolution.