SHADES OF SUMMER
Led by Clara Aparicio’s compelling artistic vision, our new edit takes you to green prairies & big blue skies.
Get up to 30% off for shopping summer looks sustainably.



Photography by Josep Moré
Starring by Maya Brynne & Tal Zucker
Creative Direction by Clara Aparicio
Video by Pablo Escudero









The summer you deserve
Picture yourself somewhere in southern France, tasting fabulous wine by the pool whilst surrounded by the enchanting countryside flora and fauna.
You lie down on the tall grass and just watch the clouds drift by, not a care in the world…
You can get there - if you’re optimistic enough!
Just manifest it through your clothes and the rest will fall into place.



+500K HAVE ALREADY SHOPPED ON-DEMAND.
KNOW WHY?
GOOD FOR THE PLANET
We believe there’s nothing more sustainable than producing what you actually want so we hold off on production until you place your order.
This is our way of fighting overproduction and its impact on our planet.
GOOD FOR YOU
You get the best deal at launch.
At ALOHAS you can find new on-trend items available for pre-order up to 30% off every week.
It’s not a discount, it’s an early-bird reward to encourage you to shop sustainably and compensate for the pre-order delivery wait.
GOOD FOR US
On-demand help us to better understand your interest in our products and create more of what you like best and less of what you don’t.
Join our community and help us shape the future of fashion sustainably!
#yourwishisondemand